Starbucks® Limited Edition Flavour
The well-known Starbucks® coffee brands' new Orange Blossom Coconut flavour, need a whole new set of visuals, social posts and packaging.
Combining the well-known visual branding and identity of Starbucks®, this project focused on playful colourful swirls and marks to market this new, limited edition summer flavour.
Service
Print Packaging
Digital assets
Client
Starbucks®
Spec work
Year
2023
Orange Blossom Coconut Latte is citrussy and sweet – a limited edition summertime flavour.
To express this, it was necessary to stretch the well-known Starbucks® branding to reflect the essence of this flavour. At the same time, it should still work well in harmony with the whole Starbucks® line-up.
This project asked for packaging for a to-go cup, a 0.75ℓ Multiserve, and instant coffee packaging as well as its instant coffee sachets.
Then, it needed accompanying social media assets, and posters, to market this new limited edition flavour.
